18.1 Introduction This Privacy Policy explains how ACS Technology Group TA Print Bright (the Company) (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website, printbright.co.uk (the “Website”). By using the Website, you consent to the data practices described in this policy.

18.2 Information We Collect We may collect and process the following data about you:

1. Personal Identification Information Name, email address, delivery address, phone number, etc.
2. Technical Data IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
3. Usage Data Information about how you use our website, products, and services.
4. Marketing and Communications Data Your preferences in receiving marketing from us and your communication preferences.

18.3 How We Use Your Information We use your personal data to:

1. Provide and manage our services.
2. Improve our website and services.
3. Communicate with you, including sending marketing communications.
4. Comply with legal obligations.
5. Ship and take payment for your order.

18.4 Sharing Your Information We do not share your personal data with third parties except:

1. When required by law.
2. With service providers who assist us in operating our website and conducting our business.
3. In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company.
4. With our payment processor, PayPal.
5. Anonymised analytical data with our analytics provider, Google Analytics.

18.5 Data Security We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure.

18.6 Your Rights You have the right to:

1. Access your personal data.
2. Request correction of your personal data.
3. Request erasure of your personal data.
4. Object to processing of your personal data.
5. Request restriction of processing your personal data.
6. Request transfer of your personal data.
7. Withdraw consent at any time where we are relying on consent to process your personal data.

If action is required in regards to your rights, please contact us through our email or telephone contact number as outlined in scope 21.

18.7 PayPal We use PayPal as one of our payment processors. When you use PayPal to complete a transaction, PayPal collects and processes your personal data. This includes:

1. Personal Identification Information Name, email address, phone number, etc.
2. Financial Information Bank account details, credit/debit card numbers.
3. Transaction Information Details of payments made and received.
4. Technical Data IP address, device information, and other data collected through cookies and similar technologies.

PayPal uses this information to:

1. Process transactions.
2. Communicate with users about their accounts and transactions.
3. Provide customer support.
4. Improve their services and prevent fraud.

PayPal shares personal information only when legally permitted or required. This includes sharing data with:

1. Service Providers Companies that help with payment processing, fraud prevention, and other business operations.
2. Legal Authorities When required by law or to protect the rights and safety of PayPal, its users, or others.
3. Business Transfers In the event of a merger, acquisition, or sale of assets.

PayPal employs robust security measures to protect personal information, including encryption, access controls, and security technologies. Users have control over their personal data and can manage their privacy settings and preferences through PayPal's platform.
For more details on PayPal's privacy practices, please refer to PayPal's Privacy Policy.

18.8 Google Analytics We use Google Analytics to help us understand how visitors use our Website. Google Analytics collects information such as:

1. Technical Data IP address, browser type, and version, operating system, and platform.
2. Usage Data Information about your visit, including the URL clickstream to, through, and from our site, pages viewed, and the time spent on each page..

Google Analytics uses cookies to collect this information anonymously and report website trends without identifying individual visitors. This data helps us improve our Website and your browsing experience.
Google Analytics data is shared with Google and may be used to personalize ads on Google's advertising network. You can opt-out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
For more details on Google Analytics' privacy practices, please refer to Google's Privacy Policy

18.9 Changes to This Privacy Policy We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

18.10 Contact Us If you have any questions about this privacy policy or our data practices, or wish to make changes/view/delete your data in accordance with scope 18.6, please contact us at: through our email or telephone contact number as outlined in scope 21.